Jonah Berger – John Lee Dumas
Jonah Berger is an author and a marketer. John Lee Dumas is a media personality and an interview host. We found 2 podcast interviews connecting Jonah Berger and John Lee Dumas.
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Episodes with Jonah Berger & John Lee Dumas
How to achieve invisible influence with Jonah Berger
Jonah is a Marketing Professor at the Wharton School at the University of Pennsylvania and a world-renowned expert on word of mouth, social influence, and how products, ideas, and behaviors catch on. His first book, Contagious: Why Things Catch On was a New York Times and Wall Street Journal bestseller and his new book
Jonah Berger On His New Book Contagious, And Why Entrepreneurs Should Read It
Jonah has published dozens of articles in top-tier academic journals, and his work has appeared in The New York Times, the Wall Street Journal, The Washington Post, Harvard Business Review, Wired, BusinessWeek, and Fast Company. His most recent book, Contagious, is a must-read, and you will soon find out why.