[Top Agency Series] Design, Research, and Development With JP Holecka of Power Shifter Digital

JP Holecka is the Founder and CEO of Power Shifter Digital, a digital product and service design studio that creates simple and easy-to-use mobile apps, web apps, and websites. He is a digital innovation expert with over 30 years of experience in the industry. As the founder of Power Shifter Digital, JP has successfully guided major brands such as Energizer, Deloitte, Lululemon, and TELUS through the digital landscape. Known for his commitment to enhancing work environments and agency culture, he also co-founded the Trove group of agencies. JP is an expert in creating user-centered digital products and is an advocate for safe creative spaces where ideas prevail. In this episode… Are you tired of traditional brand-centric approaches that fail to resonate with your audience? Do you wonder how a deep understanding of customer experiences can revolutionize product design and service delivery? Is there a way to turn digital presence into a robust consumer journey that goes beyond aesthetics? Serial entrepreneur JP Holecka takes a deep dive into Power Shifter Digital's transformation journey over the past 15 years, helping household names redefine their online strategies. He highlights the importance of prioritizing user-centered design and research to create digital products that look great while offering exceptional experiences to customers. He shares how they helped Zion, a direct-to-consumer brand, pivot from a conventional branding approach to one that emphasized customer journey and experience, ultimately positioning them for success in a highly competitive market. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz and guest JP Holecka discuss the fascinating intersection of innovation and entrepreneurship. JP shares how his frustration with the status quo in marketing agencies led to the formation of Power Shifter Digital — an agency that values creativity and collaboration while maintaining an intense focus on improving customer experiences through technology and design.