#11: Building a Global Business: Lessons from a Digital Marketing Expert with Jeff Gapinski

Jeff Gapinski started his journey as a creative individual, with a background in art and graphic design. While still in school, he picked up freelancing opportunities that allowed him to put together a team and grow his business. Check out Jeff's website HERE  In this episode, you will learn the following: Creating a Brand Identity: Jeff emphasizes that there is no silver bullet to building a successful business. He focused on creating a brand identity for his agency that would attract his target audience of mid to enterprise-level companies. He wanted to create a visual identity that spoke to this audience, making the outside world perceive his agency to be bigger and more sophisticated than it was in reality. Attracting Clients: Regarding the clients that he mentioned in the podcast, Jeff explained that some came to him through introductions from prior clients, while others found him through paid sponsorships on industry sites. Jeff recommends creating a solid brand foundation that serves as the premise for everything a business does. Long-Term and Short-Term Strategies: Jeff also emphasizes the importance of long-term and short-term strategies from a marketing perspective, including content marketing and paid Google ads, respectively. Subscribe to my Newsletter HERE Starting a side hustle allows you to test your business idea before fully committing to it - it gives you an opportunity to see if there is a demand for your product or service and if it is something that you are truly passionate about. Don't forget to leave a review! Receive 2 months FREE of podcasting Service HERE Are you looking to start a Podcast apply my unique promo code to get up to 2 months of free podcasting service with Libsyn when you sign up for a new account. Get your show on Apple and Spotify. Get helpful audience-building stats and all the support you need to sound your best. They can even do videos. Bring your Podcast to life and have your voice heard here there and everywhere with Libsyn. Promo code: MCPOD Receive a Free 30-minute Consultation HERE Cost Effective Website Builder HERE Starting a business with very little capital is called bootstrapping. It can be done by utilizing existing resources, such as your home office, or by starting small and scaling up as you generate more revenue. I personally switched to Zyro to build my website. It is professional and perfect for my pocket. Zyro is perfect for self-employed individuals looking to position themselves online without breaking the bank. Check it out HERE. BigVu Sign up  https://desk.bigvu.tv?fpr=martine-cadet76 If you struggle with confidence on camera, this 3-part video series is for you. Access HERE