Rob Fitzpatrick, John Rizzo & Brock Felt: How We Built a $1B Tequila Brand | DSH #1534

Discover how Naked Diablo is shaking up the tequila world! 🌎 In this episode of Digital Social Hour, Sean Kelly chats with Brock, John, and Rob about their journey in building a $1B tequila brand from scratch. 🍹 From accidental beginnings to crafting premium flavors like coffee, vanilla, and cinnamon, this story is packed with valuable insights into the booming tequila industry. Learn how they’ve expanded globally, landed in major markets like Florida, Las Vegas, and Europe, and even created a documentary, "How to Build a Billion Dollar Brand," now streaming on Amazon Prime! 🎥 Get an insider look at their innovative strategies, from navigating trademark challenges to using volcanic water and aged barrels for unmatched quality. Plus, hear about their partnerships with top venues like Ritz Carlton and Caesar's properties, their award-winning distillery, and how they’re competing with celebrity brands like Casamigos and Teremana. Hit that subscribe button and stay tuned for more eye-opening stories on the Digital Social Hour with Sean Kelly! 🚀 Cheers to success and great tequila! 🥂 CHAPTERS: 00:00 - Intro 00:48 - Naked Diablo Tequila Origins 06:59 - Trulife Overview 07:32 - Global Tequila Market Growth 10:53 - Naked Diablo Documentary Awards 12:52 - Best Tequila Brands Comparison 14:10 - Building a Billion Dollar Brand 16:00 - 21 Seeds Diageo Investment 17:00 - Naked Diablo Distribution Strategy 17:40 - Charity Events with the Trumps 18:20 - Naked Diablo Coffee Tequila 21:05 - Aging Tequila Flavor Benefits 23:00 - Naked Diablo Legal Name Battles 25:15 - Las Vegas Marketing Strategy 29:45 - Where to Buy Naked Tequila 33:33 - Tequila Market Growth Insights 35:33 - Closing Remarks APPLY TO BE ON THE PODCAST: https://www.digitalsocialhour.com/application BUSINESS INQUIRIES/SPONSORS: jenna@digitalsocialhour.com GUEST: Rob Fitzpatrick, John Rizzo & Brock Felt https://x.com/robfitz https://www.instagram.com/robfitzpatrick_ https://www.instagram.com/brockfelt https://www.instagram.com/jriz001 SPONSORS: THERASAGE: https://therasage.com/ LISTEN ON: Apple Podcasts: https://podcasts.apple.com/us/podcast/digital-social-hour/id1676846015 Spotify: https://open.spotify.com/show/5Jn7LXarRlI8Hc0GtTn759 Sean Kelly Instagram: https://www.instagram.com/seanmikekelly/ The views and opinions expressed by guests on Digital Social Hour are solely those of the individuals appearing on the podcast and do not necessarily reflect the views or opinions of the host, Sean Kelly, or the Digital Social Hour team. While we encourage open and honest conversations, Sean Kelly is not legally responsible for any statements, claims, or opinions made by guests during the show. Listeners are encouraged to form their own opinions and consult professionals for advice where appropriate. Content on this podcast is for entertainment and informational purposes only and should not be considered legal, medical, financial, or professional advice. We have done our best to present the facts as we see them, however, we make no guarantees or promises regarding the accuracy, completeness, or reliability of the information provided. In addition, the views and opinions expressed in this program are those of the speakers and do not necessarily reflect the views or positions of the producers of this program. #tequilabrand #tequilatrends #tequilaflavors #nakeddiablo #premiumtequila Learn more about your ad choices. Visit megaphone.fm/adchoices