Profit Over Revenue: How 4 Corners CFO Turns Chaos into Clarity | Danielle Hendon

Send us a text 🎧 The Small Business Safari – Episode Title Profit Over Revenue: How 4 Corners CFO Turns Chaos into Clarity Hook: We dig into profit over revenue, how service businesses should structure their books, and why capacity-based budgeting beats guesses. Summary: Danielle Hendon, founder of 4 Corners CFO, shows how niching, clean reconciliations, and cash flow forecasts turn anxiety into action. From culture vs. process tension to bottom-up budgeting, Danielle reframes accounting from a headache into a strategic growth tool. Learn why people costs belong in COGS, how capacity-based metrics expose underutilization, and what separates a weak bookkeeper from a real CFO partner. 💡 GOLD NUGGETS (Key Moments) • Culture vs. process tension reframed around scalable profit • Revenue obsession challenged by profit-first thinking • People costs placed in COGS for real gross margin • Capacity-based revenue and utilization metrics • Bottom-up budgeting tied to activities, not accounts • Expense buckets as required, perks, and investments • Pricing flat fees to capture efficiency gains • Segregation of duties and clean reconciliations • How to spot a weak bookkeeper fast • Niching into law firms and selling with specifics • Cash flow forecasting that includes taxes and timing 🔗 Guest Links • Website: 4cornerscfo.com  • Special Page: 4cornerscfo.com/smallbusinesssafari https://www.linkedin.com/in/danielle-hendon/ 🌍 Follow The Small Business Safari • Instagram | @smallbusinesssafaripodcast • LinkedIn | https://www.linkedin.com/in/chrislalomia/ • Website | https://chrislalomia.com From the Zoo to Wild is a book for entrepreneurs passionate about home services, looking to move away from corporate jobs. Chris Lalomia, a former executive, shares his path, discoveries, and tools to succeed as a small business owner in home improvement retail. The book provides the mindset, habits, leadership style, and customer-oriented processes necessary to succeed as a small business owner in home services.