how community led growth resulted in millions in revenue & a wsj bestseller for lloyed lobo | Ep 82

Today, I am joined by Lloyed Lobo, Co-Founder of Boast.AI & Traction, and Wall Street Journal Bestselling Author of "From Grassroots to Greatness." In this episode, Lloyed shares the 4 things he did to make his book a Wall Street Journal Bestseller. The podcast also explores the technical aspects of community-led growth, touching on Lloyed"s journey, frugality in business, and the impact of hosting successful events to build a community that contributed to his revenue and marketing success. Furthermore,  Lloyed talks about managing excess capital in business growth, providing perspectives on decision-making and the influence of financial constraints on innovation and strategy. Seed to Harvest is a podcast focused on stories & tactics from a diverse array of investors, founders, and creators, hosted by Paige Finn Doherty, a founding partner at Behind Genius Ventures and author of Seed to Harvest, an illustrated children"s book for adults. Connect with Paige 🌱💜 Behind Genius Ventures blog | https://www.behindgeniusventures.com/ Personal Blog | https://paigefinndoherty.com/ Twitter | https://twitter.com/paigefinnn 00:00 Welcome to Seed To Harvest: Lloyed Lobo 01:30 how to handle managing excess capital 03:24 how Lloyed built a community 06:16 measuring the success of community 10:59 how businesses should spend their money 11:48 4 building phases of startups 15:02 the goal of product market fit 16:30 payback period on day one 20:18 key tips for hiring 22:50 tactics used to make it onto the Wall Street Journal Bestsellers list Show notes: Lloyed Lobo | https://twitter.com/lloyedlobo?lang=en Boast.AI | https://boast.ai/ Traction | https://tractionconf.io "From Grassroots to Greatness" | https://www.amazon.com/Grassroots-Greatness-Iconic-Brands-Community-ebook/dp/B0CFR8F7PH Zoho Creator | https://www.zoho.com/creator/ Zapier | https://zapier.com/ Mailchimp | https://mailchimp.com/ Mixmax | https://www.mixmax.com/blog/automated-mail-merge