From Undervalued to In-Demand: Becoming a Premium Executive Coach

ON COACHING | What separates premium coaches from commodity ones? It’s not strategy, it’s identity. In this episode of On Coaching, host Joseph King Barkley—President of the Meta Performance™ Institute and Executive Coach with Novus Global—sits down with Shauna Barnes, Partner and Executive Coach, and Kristin Frade, Director of Novus Global Sport, Leagues & Organizations, to unpack the mindset shift that changes everything: moving from undercharging and overdelivering to building a sustainable, transformational coaching practice that actually pays the bills. Whether you're stuck in a cycle of free sessions and hourly pricing, or you're ready to step into boardrooms with confidence, this conversation will challenge how you see yourself as a coach and equip you to level up. Inside the episode you’ll discover:  ✔️ Why “generosity” can secretly sabotage your business  ✔️ How to move from time-based billing to value-based pricing  ✔️ The identity shift that unlocks executive presence  ✔️ What it means to be a resource, not a vendor  ✔️ How to stop being chosen because you’re cheaper If you’ve been feeling the tug to raise your rates, refine your presence, or simply stop spinning your wheels, this is your moment to start. Ready to stop undercharging and start transforming? Get matched with an enrollment advisor to explore your next level: mp.institute/foundations The Beyond High Performance Podcast has officially been downloaded over 160,000 times! We couldn’t have done it without you, our listeners… so thank you for continuing to tune in to go beyond high performance. Listen to the full episode here on Spotify and here on Apple Podcasts. Join us on the Beyond High Performance Network - Order The Beyond High Performance book by Jason Jaggard today, and get free access to special bonus content!  Book a free vision call with Novus Global to see how we can journey with you to go beyond high performance. Click here to explore https://novus.global/client-meta-performance-show/  Are you a coach looking to expand your practice and join an elite coaching firm? Find out more here:  https://novus.global/coach-meta-performance-show/