Ep 174: "Tijuana; Mexico’s Entrepreneurial Frontier City" with Adriana Eguia

Is Tijuana a forgotten immigrant town, or North American economic powerhouse? What do you get when culture, talent, and global business collide at the border? In this episode, Rob and Adriana Eguia, Chairperson of the Tijuana Economic Development Corporation, take us inside the fast-changing economic and entrepreneurial landscape of Tijuana. Once known mainly for its location as the northwestern gateway to the United States, the city is now making headlines for its vibrant young talent pool, growing innovation hubs, and strategic role in the near-shoring boom. They discuss how companies like Vesta are helping shape the region’s future through real estate development, and how political uncertainty and infrastructure challenges must be met with collaboration and long-term thinking. Whether you're a business leader, policy maker, or just curious about what's next for one of North America's most dynamic border cities — this conversation offers a fresh, hopeful look at Tijuana’s potential to lead the way. Feel free to follow and engage with ADRIANA here: - LinkedIn: https://www.linkedin.com/in/adriana-eguia-alaniz-7b00431b/ - Instagram: https://www.instagram.com/eguialaniz82/ - Website: https://vesta.com.mx/ We're so grateful to you, our growing audience of entrepreneurs, investors and community leaders interested in the human stories of the Entrepreneurial Thinkers behind entrepreneurial economies worldwide. As always we hope you enjoy each episode and Like, Follow, Subscribe or share with your friends. You can find our shows here, and our new Video Podcast, at “Entrepreneurial Thinkers” channel on YouTube. Plug in, relax and enjoy inspiring, educational and empowering conversations between Rob and our guests. ¡Cheers y gracias!, Entrepreneurial Thinkers Team. Chapters 00:00 The Economic Landscape of Tijuana 03:48 Tijuana's Unique Cultural Fusion 06:56 The Young Talent Pool in Tijuana 10:06 Political and Economic Challenges 12:55 Opportunities Amidst Uncertainty 16:01 Diversifying Tijuana's Economy 19:00 Balancing Diverse Economic Interests 22:03 Global Trade Dynamics and Tijuana 25:12 Future Prospects for Tijuana 30:12 Navigating Cross-Border Trade and Customs 32:52 Diversifying Economic Dependencies 34:52 The Role of Women in Business Leadership 36:05 Future Vision for Tijuana 39:45 The Impact of Nearshoring on Local Economy 43:54 Vesta: A Case Study in Real Estate Development