Content 201: High-Value B2B Assets & Measurement with Amanda Natividad

Join our chat with Amanda Natividad, VP of Marketing at SparkToro, for a deep dive on achieving quality over quantity with your content marketing. Volume no longer guarantees results. Content 201 will be your guide to creating high-value assets that genuinely move the needle and, critically, how to prove their worth. We will cover: - Moving past the content treadmill and understanding how asset scarcity drives value in B2B. - Implementing a framework where every asset has a clear client, a defined job, and a measurable metric. - Measuring Success using a balanced set of leading and lagging indicators - Applying the "quality" framework to your channels, from long-form blog posts to strategic social media engagement. - Case Study: We'll use the success of companies like Dreamdata to illustrate how employee-driven content can directly lead to increased demos and revenue. Learn how to treat content as a genuine asset that attracts high-intent prospects and drives your company's growth. Follow Amanda Natividad on LinkedIn: https://www.linkedin.com/in/amandanat/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io