Building Anastasia Beverly Hills with Founder Anastasia Soare

  Anastasia Soare, the visionary founder of Anastasia Beverly Hills, transformed the beauty industry with her pioneering brow-shaping technique, the Golden Ratio. Born in Romania, Anastasia emigrated to the U.S. with a dream and a deep understanding of facial symmetry, which would later define her brand’s identity. She opened a small salon in Beverly Hills, where her expertise quickly gained attention from celebrities and beauty enthusiasts. Her innovative approach to brow artistry set new industry standards, and she soon expanded her influence with a full line of brow products, making perfectly sculpted brows accessible to everyone. Today Anastasia Beverly Hills is a household name, particularly for its iconic brow pencils, contour kits, and trendsetting eyeshadow palettes. Anastasia’s dedication to precision, quality, and innovation has made her a global beauty mogul, earning her a loyal following of makeup artists, influencers, and everyday consumers. Through her entrepreneurial spirit and commitment to artistry, Anastasia Soare continues to inspire and shape the future of the cosmetics industry. In this episode, Anastasia also discusses:The surprising reason behind her move to Beverly Hills that changed her lifeHow she skyrocketed from a tiny studio to a global beauty empireAn exclusive peek into her success mindset and the power of positive thinkingDiscover how mastering facial symmetry revolutionized her brow techniqueThe revolutionary patenting of the Golden Ratio: your ultimate guide to sculpting eyebrows for your unique face We hope you enjoy this episode and gain valuable insights into Anastasia’s journey and the growth of Anastasia Beverly Hills. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more. Be sure to check out Anastasia Beverly Hills at  www.anastasiabeverlyhills.com  and on Instagram at  @anastasiabeverlyhills This episode is sponsored by Shopify. Shopify POS is your command center for your retail store. From accepting payments to managing inventory, Shopify has EVERYTHING you need to sell in-person. Sign up for a one-dollar-per-month trial period at www.shopify.com/glam This episode is brought to you by Wavebreak Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver. Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year. From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI. Curious if Wavebreak is right for you? Reach out at Wavebreak.co