Audio vs. Video Podcast ROI, Threads Improves Podcast Links, & More

Today in the business of podcasting: USC study finds top podcasts skew male and white, Spotify and NMPA open a portal to license audiovisual rights, Lower Street and Podcast Marketing Academy publish a report on the cost of audio podcasting vs video, Netflix wants at least 50 video podcasts when they launch, and Threads beefs up how podcast links look on the platform.  Find links to every article covered by heading to the Download section of SoundsProfitable.com, or by clicking here to go directly to today's installment.