#311 Dakota Robertson - How to Create Content That Actually Gets Clients

Watch This NEXT: https://youtu.be/FA8kGL3JXx8 Apply to Work with Voics: https://www.voics.co/schedule-youtube Join Aura: https://www.aura-app.ai/ (00:00) Why Your Content Isn’t Bringing Clients   (00:32) How Copying Creators Kills Your Brand   (02:54) Use Personality to Build Loyal Followers   (04:14) How to Sell Yourself, Not Just Your Service   (06:08) Build Your Brand Using the Creative Brief   (09:49) Turn Life Experiences Into Content Ideas   (11:16) Define Your Core Values and Brand Voice   (16:22) Staying Authentic   (18:28) Build Your Brand Before Building Your Offer   (20:38) How to Use Market Research to Get Clients   (22:36) The GAP Framework for Content That Converts   (24:38) Leverage Trends to Grow Your Audience   (26:35) Create Authority Content That Builds Trust   (30:00) Use Storytelling to Sell More Effectively   (31:24) Connect With Audiences Through Emotion   (33:40) Practical Steps to Package Your Content   (47:36) How to Get Clients With a Small Audience   (56:50) The Content-to-Client Funnel Strategy   (58:01) Scaling Organic Content With Paid Ads Support the show