224: Why You Must Reduce ZMOT to Zero & 3 Strategies to Get There Faster

Have you ever heard of the Zero Moments of Truth (ZMOT)? It's that precious window of time before someone decides to buy from you, to hire you, or to work with you. It may sound like an elusive concept at first, but it actually plays a big role in our day-to-day decision making. In this episode, Erin and Nicole discuss three simple shifts that will help you reduce ZMOT to zero and give you the edge you need to come out on top.   If you’d like quick tangible tips and practical corporate career advice to level up your authentic leadership, download the 10 simple “plays” to stop selling out and start standing out at https://bauthenticinc.mykajabi.com/freebie   To connect with Erin and/or Nicole, email: hello@bauthenticinc.com  If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration!  Follow b Cause on Twitter (really it's mostly Nicole)    Follow Erin on LinkedIn or Instagram   Join the b Cause Podcast Facebook Group     Take our simple, fun and insightful"What’s your workplace superhero name?”quiz   Unleash your Authentic Superpower with Erin’s book,"You Do You (ish)"  Check out our blog for more no-BS career advice  Work with Us Or just buy some fun, authentic, kick-ars merch here DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences. Tweetable Comments “Zero Moments of Truth is that time before people make a decision to purchase from you, to hire you, to do business with you, to buy your shit.” “You don't need as many hours, as many interactions, or as many location when you use authenticity,” “What is the intention?” “We can create our presence in the world so that people feel familiar with us.”