MarTech Podcast ™ // Marketing + Technology = Business Growth
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
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Head of Growth at Zuper, Rob Freedman, discusses the state of AI tooling in today’s world. In this conversation with MarTech Podcast host, Benjamin Sharpiro, Rob delves into his own understanding of Artificial intelligence and Zuper integrates AI in their operation,his opinion on the efficiency of AI, and other places
CMO at WorkBoard, David Chase, delves into Effective leadership in marketing organizations. As companies strive to hit their goals every quarter, it has become increasingly important that clear communication flows from the top of the ladder to every department. Today, David discusses how to effectively communicate OKRs
CMO at WorkBoard, David Chase, delves into the right GTM for your company’s size and audience, detailing the importance of alignment between every department of an organization in order for OKRs to be properly executed. Today, David discusses how to match the right go-to-market with a company's size, audience, and obje
Sharekh Shaikh, Founder of CleverX, delves into enhancing marketing research methods. Video interviews are invaluable tools in product and market research, offering deeper insights into consumer behavior and perceptions. Moreover, they allow researchers to uncover insights that may not be easily captured through tradit
Sharekh Shaikh, Founder of CleverX, delves into enhancing marketing research methods. Despite global spending of $75 billion on market research, the industry faces rampant fraud. CleverX is tackling this issue by connecting researchers directly to senior business professionals, ensuring high-quality and trustworthy ins
George Khachatryan, CEO and Co-Founder of OfferFits explores Use cases of Generative AI in marketing strategies. More and more marketers are leveraging the AI to ideate their creative projects. Today, George discusses the generative aspect of AI to improve creativity and actually help marketers inform their strategy. C
